As learning experience designers, we face the challenge of meeting the needs of our audience while striving for improved workplace performance and measurable outcomes. Drawing inspiration from product design strategies can provide valuable insights and innovative approaches to design.
1. Discover Unmet Needs
Instead of following trends, successful product designers identify unmet needs and develop solutions. Similarly, learning experience designers can analyze workplace performance issues using tools like root cause analysis to uncover underlying problems and generate unique solutions.
2. Embrace Prototyping
Prototypes are powerful tools for communicating ideas effectively. Whether creating low-fidelity sketches or digital mockups, prototypes help convey concepts clearly and facilitate feedback. Embrace imperfection in prototypes to encourage collaboration and iteration.
3. Practice Design Ethnography
Design ethnography involves observing users in their natural environments to gain insights into their behavior and needs. By focusing on user actions rather than verbal responses, designers can better understand user preferences and behaviors.
4. Engage Cross-Functional Teams
Collaborating with individuals from diverse backgrounds can spark creativity and innovation. By leveraging the expertise of team members with different skill sets, organizations can cultivate a culture of innovation and fresh perspectives.
5. Seek Meaningful Feedback
Balance feedback from target audience members with insights from learning professionals to ensure the effectiveness of your design. Collaborate with peers, mentors, and advisors to gather diverse perspectives and refine your learning solutions.
6. Aim for an Awesome Product
Consider releasing a “Minimum Awesome Product” that delivers value, relevance, and a delightful experience to users. Focus on creating engaging and effective learning products that prioritize user experience and satisfaction.
7. Integrate Product and Experience
Understand that the product and the user experience are interconnected. Every element of your design, from visuals to interactions, contributes to the overall user experience. By prioritizing user satisfaction and engagement, you can create impactful learning solutions.
