Exploring Cutting-Edge Learning Solutions in a Dynamic Technological Landscape
Meet Hassan Mourad, the Partner and Director of Tech Innovation at Kashida, who has been a catalyst for growth and innovation since joining the company in 2011. In this insightful discussion, Hassan explores the realm of custom eLearning, addressing the impact of self-authoring tools, generative AI (GenAI), and various authoring platforms on the learning experience. He emphasizes the significance of well-rounded teams in crafting outstanding educational content.
What’s Changed in Custom Learning Development Since GenAI Emerged?
The eLearning sector is continually adapting to advancements in technology, and the rise of GenAI has been particularly influential. Its rapid adoption by various players in the EdTech industry is reshaping how learning solutions are developed. However, this swift integration often comes with excess marketing hype and a crowded marketplace filled with tools ranging from ineffective to genuinely transformative. It’s essential for content creators to focus on delivering valuable learning outcomes and harnessing tech solutions efficiently to enhance their offerings.
Key Elements of an Exceptional Learning Experience
At the core of a valuable learning experience is the quality of content obtained from reputable sources and experts. This highlights a risk associated with using GenAI tools, as they may not always pull information from verified sources.
The transformation of content into a remarkable learning experience requires the expertise of a Learning Experience Designer (LXD). LXDs orchestrate a collaborative process involving Subject Matter Experts (SMEs), stakeholders, and production teams, utilizing activities like focus groups and workshops to shape effective learning solutions. With a background in learning theories and methodologies, LXDs align their designs with both learner objectives and practical constraints, ensuring a robust outcome.
It’s critical to remember that an SME’s expertise doesn’t automatically equip them to design an engaged learning experience. A successful learning project relies on a team that includes specialists in visual design, development, audio/video production, and more, all of whom contribute to creating high-quality educational content.
A Success Story: Transforming Financial Literacy
One compelling case study is “Ajyal,” a corporate social responsibility initiative aimed at enhancing financial literacy. Originally intended for face-to-face interaction, the program was expertly adapted into an online format due to pandemic restrictions.
The adaptive learning design maintained its inquiry-based approach while offering learners the choice between self-paced and instructor-led sessions, promoting greater engagement and accessibility during challenging times.
Kashida’s Comprehensive Learning Solutions
Kashida offers a full spectrum of services in custom learning content creation, categorized into Learning Strategy, Learning Experience Design, Learning Content Production, and Learning Delivery and Technology. Our expert team employs a modular approach to ensure effective development processes throughout every stage of content creation.
We adhere to three main criteria when developing our offerings:
- Stand-alone value: Each service should provide independent value, enhancing the overall learning experience. For instance, we may design a learning experience for a client who plans to create digital assets in-house.
- Integrated value: Our services are crafted to interconnect smoothly, creating higher cumulative value compared to individual offerings. We prioritize seamless collaboration throughout the process, ensuring effective workflow.
- Adaptability: Emphasizing customization means our services are designed to be flexible, catering to various contexts and evolving learner needs.
The Rise of Self-Authoring: What Distinguishes Serious Creators?
Self-authoring has revolutionized content creation, enabling individuals to share knowledge like never before. While GenAI has further simplified this process, we argue that the pursuit of meaningful educational impact often requires more than just self-authored content.
Our recent blog post examines the limitations of self-authoring in educational contexts. Although it allows for broad dissemination, serious learning outcomes invariably demand thoughtful content creation backed by established delivery methods and technologies.
Notably, a recent article highlights that platforms are adjusting to the influx of AI-generated content as engagement spikes become more challenging due to changing algorithms that value interactions over reach.
Conclusion
Thanks to Hassan Mourad for sharing his insights on the evolving landscape of custom eLearning, including the impact of GenAI and the importance of employing a comprehensive approach to content development. Discover how Kashida helped empower Nethope’s team to leverage self-authoring capabilities through their new LMS, effectively crafting engaging courses without needing external tools.
Lastly, kudos to Kashida for securing a place on our Top Content Providers for Custom eLearning list!
