To understand where video is heading in the future, one only needs to look back at the past, as demonstrated in the hit TV series Mad Men. In the 1950s, typewriting was a specialized skill, but now, in the modern world, typing is a basic requirement in almost every job. Similarly, video production is becoming essential in enterprises, with the Bureau of Labor Statistics predicting a 9% growth in video editing jobs from 2023 to 2032, much higher than the average for all other occupations.
This increasing demand for video is also seen in consumer preferences, with 91% of people wanting more video content from brands. Short-form videos on various platforms like YouTube, TikTok, and Instagram are in high demand, with millions of content creators fueling this trend. This presents a significant opportunity for training professionals to help organizations enhance their video capabilities to meet this growing need.
Big Brands Embracing Change
Fortune 500 companies are already recognizing the importance of strengthening their video production skills. For example, a multinational software company shifted its technical writers to video content producers, while another technology company used internal resources to create video tutorials. These companies are witnessing the benefits of integrating video into their operations and are reaping the rewards.
Key Strategies for Success
For organizations looking to enhance their video production capabilities, a few key strategies can make a significant difference:
1. Get Organized
Setting up a team for successful video creation requires proper training and allocation of resources. Prior experience in video may not always guarantee success without the right training.
2. Focus on Branding
Prioritize brand consistency and values in video production to make a lasting impact on the audience.
3. Teach Basic Skills
Provide training in increments to ensure that employees grasp the fundamentals of video production before moving on to advanced techniques.
4. Implement Mentorship Programs
Connecting novices with experienced video professionals can accelerate the learning process and ensure continuous improvement.
5. Choose the Right Software
Select user-friendly video editing software that caters to both novice creators and experienced professionals to ensure effective collaboration.
By adopting these strategies, organizations can successfully integrate video production into their operations and stay ahead in the evolving landscape of digital content creation.
As industries continue to evolve, training professionals have a unique opportunity to lead the way in helping organizations adapt to these changes and create additional value for their departments.
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