Are Students Reconsidering College?
Once seen as the ultimate pathway to success, college enrollment numbers are showing a shift in recent years. Back in 1980, less than half of high school graduates immediately pursued higher education. However, by 2009, this number had increased to over 70%. Fast forward to 2022, and only 62% of high school graduates are heading straight to college.
It seems that the allure of a college degree as a ticket to professional success is starting to fade for many individuals. The landscape is changing, and students are beginning to question whether college is the right choice for them.
Acceptance letters that were once eagerly awaited are now being received with hesitation. Colleges are finding themselves in a position of needing to entice students to enroll, especially in the face of a looming enrollment cliff due to declining birth rates since 2008.
RELATED: Can technology help community colleges avoid the enrollment cliff?
The Power of Personalization in College Admissions
With the rise of digital communication, students are craving a more personalized approach from colleges. Generic “Dear applicant” messages just don’t cut it anymore. High schoolers want to feel a connection to the institutions they are considering.
From initial interest to alumni status, personalization has become crucial in guiding students through the college journey. If students don’t feel like the college is speaking directly to them, they are likely to look elsewhere for a more tailored experience. Students hold the power in the student-school relationship, and it’s up to colleges to engage and maintain their interest.
In response to this need for personalization, colleges and universities are turning to student lifecycle management platforms like ServiceNow, Freshworks, and Salesforce. These Software as a Service platforms are specifically designed to help colleges personalize their interactions with students and enhance the overall student experience.
