TikTok, with its 1.04 billion users, has become a dominant force in social media marketing. Embracing this trend can greatly benefit businesses looking to reach a wider audience. If you’re new to TikTok and unsure where to start, this guide is for you.
Start your TikTok journey by following influencers like @christopherclaflin and @themrspedersen, as well as businesses such as @moonsrarebooks, @duolingo, and @washingtonpost. This will give you a good foundation before diving into the world of TikTok marketing.
For a more structured approach, consider enrolling in the TikTok Academy, a platform with curated courses designed specifically for business and marketing professionals.
In this Best Courses Guide (BCG), we’ve compiled a list of the top online courses for mastering TikTok marketing, carefully selected from Class Central’s extensive catalog. Our recommendations are based on thorough research, including course reviews, discussions on platforms like YouTube and Reddit, and personal experiences as learners.
Keep reading to discover our top course picks for TikTok marketing:
Here are our top picks
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Class Central’s Organic Reach Study Case
TikTok isn’t just a platform for entertainment; it’s a powerful marketing tool with unique algorithms that offer businesses vast opportunities for growth. To succeed in TikTok marketing, you need to understand the platform’s nuances, from content creation to ad promotion.
Did you know that 56% of users and 67% of creators feel closer to brands they see on TikTok when they share authentic, unpolished content? Source: Newsroom TikTok.
While Class Central may not have an official presence on TikTok, our organic reach on the platform has been transformative. Influential TikTok users like Loai Hesham and La meuf en rouge have endorsed Class Central to their audiences, leading to a significant increase in our website traffic and credibility.
Why You Should Trust Us
Class Central is a trusted platform that has helped millions of learners discover online courses. With a vast catalog of courses and user reviews, we provide valuable insights to learners looking to enhance their skills and knowledge.
TikTok Academy offers a range of courses tailored for businesses and marketers seeking to excel on the platform. With engaging content and quizzes, TikTok Academy provides valuable insights into TikTok marketing strategies.
From content creation to lead generation, TikTok Academy covers various aspects of TikTok marketing, ensuring you have a comprehensive understanding of how to leverage the platform for business growth.
Learn the basics of TikTok marketing with Arnufur Hakonarson, a TikTok sensation, in the course “Introduction to TikTok for Creatives” on Domestika. This course covers content creation, filming, editing, and strategies for brand building, offering valuable insights for creative individuals.
Engage with 21 lessons and 23 additional resources to enhance your skills and create compelling TikTok content. By the end of the course, you’ll have the knowledge to develop effective TikTok marketing campaigns.
Master TikTok Ads with the course “TikTok Marketing 2023: Grow Your Account & Master TikTok Ads” on Udemy. In this comprehensive guide, instructors Darius Mora and Evan Kimbrell provide you with valuable insights on leveraging TikTok’s advertising features to enhance your brand visibility.
Explore 12 modules with 136 videos covering ad account setup, content design, and audience engagement strategies. By the end of the course, you’ll be equipped with the knowledge to create compelling TikTok ads and optimize your marketing efforts.
Note: Some features shown in the course may be outdated, but the content remains valuable for understanding TikTok marketing principles.
Fun Fact: Evan Kimbrell, the course instructor, is the founder of Sprintkick, a digital agency known for its innovative marketing strategies.
Enhance your video creation skills with the course “How to Tell Engaging Stories with Your Smartphone” on Skillshare. In this course, Max and Lena guide you through the process of creating compelling videos that resonate with your audience.
- Find the best light for your shots
- Compose captivating frames
- Enhance storytelling through camera movement
- Create cohesive and engaging video narratives
All you need is a smartphone, editing apps, and a social media account to start creating impactful videos. Complete the course at your own pace, receive feedback on your projects, and enhance your storytelling abilities.
Create eye-catching video ads for social media with the course “Create Ads for Instagram and TikTok” on Domestika. Led by Charlene Tassinari and Carly Potock, this course helps you develop marketing strategies tailored for modern audiences.
Throughout the course, you’ll learn the importance of video ads, audience targeting, messaging strategy, and creative concepts. By the end, you’ll create a compelling video ad ready for promotion on Instagram and TikTok.
Learn effective growth strategies for TikTok with influencer Erin McGoff in the course “How to Be Successful on TikTok” on Skillshare. Discover tips and techniques to enhance your TikTok presence and engage with your audience effectively.
How We Made Our Picks and Tested Them
Choosing the best TikTok marketing courses required thorough research and evaluation. We considered factors such as institution reputation, instructor experience, course content, and learner reviews to ensure we recommended the most valuable courses.
Our picks offer a diverse range of topics and presentation styles to cater to different learning preferences. By combining data analysis and personal judgment, we believe these courses provide a reliable way to learn and master TikTok marketing.
