Google Ads, once known as AdWords, stands as the dominant pay-per-click (PPC) platform that empowers users to craft advertisements appearing across Google Search, Maps, Shopping, YouTube, and more. But Google isn’t the only player in the digital ad space—Meta and TikTok are also strong competitors, persistent in vying for the lion’s share of advertising revenue.
Mastering Google Ads is crucial for driving traffic and generating leads for your website. In our comprehensive Best Courses Guide (BCG), we’ve curated the top online courses from Class Central’s extensive catalog, which boasts over 200 Google Ads courses from leading providers such as Google Skillshop, Udemy, LinkedIn Learning, and Skillshare.
Additionally, we’ve put together BCGs covering other key digital marketing themes. Use the shortcuts below for more insights:
Our Top Picks
Why Trust Us?
Class Central is like TripAdvisor for online education, having assisted 80 million learners in finding their ideal courses. Over the past decade, we’ve meticulously curated a catalog of 250,000 online courses alongside 250,000 user reviews. As lifelong learners, the Class Central team has collectively completed over 400 online courses, including full degree programs.
Course Overview
- Over 10.3K individuals follow the Google Ads topic on Class Central.
- Three courses are free, while six require payment.
- Among the courses, five have amassed over 437,900 enrollments and views, though data for the remaining four courses are unavailable.
Ultimate Google Ads Training 2021 is a comprehensive course led by Isaac Rudansky, a certified Google Adwords expert. You’ll learn techniques to drive traffic, craft compelling campaigns, and track conversions effectively.
No prior experience is needed, just a website, landing page, or even a Facebook page to channel your traffic.
Key Learnings:
- Setting up your Google Ads account from scratch.
- Understanding the principles behind successful online advertising.
- Leveraging keywords to your advantage.
- Implementing conversion tracking for calls, sales, revenue, and form submissions.
- Using competitor data and customer reports in your campaigns.
- Conducting A/B testing on your ads.
- Optimizing your cost per click by boosting Quality Score.
- Organizing your account, campaigns, ad groups, and keyword lists effectively.
- Utilizing tools like Excel, SEMrush, and Optmyzr.
Isaac Rudansky’s YouTube channel offers additional free tutorials and resources on Google Ads.
“You won’t find value like this on YouTube! There was no fluff—straight to the point, teaching me everything I needed to know and more, with fantastic resources included. I highly recommend this to anyone venturing into Google Ads.” – Eleazar G., Udemy learner.
| Provider | Udemy |
| Instructor | Isaac Rudansky |
| Level | Beginner |
| Workload | 24-25 hours |
| Enrollments | 218K |
| Rating | 4.6 (52K) |
| Certificate | Available |
How We Made Our Picks and Tested Them
Unearthing “the best” can be overwhelming, even for those immersed in the world of online courses. Here’s our approach:
Initially, we scoured Class Central’s catalog and the broader internet to compile both free and paid course options.
When selecting courses, we evaluated:
- Renowned Institutions: We chose the most respected institutions in Digital Marketing, SEO, and Google Ads.
- Instructor Expertise: We sought instructors with extensive experience in Google Ads and Digital Marketing.
- Comprehensive Content: We looked for courses that span from basic concepts to advanced strategies.
- Student Feedback: We reviewed student testimonials (when available) to gauge course quality.
We watched course videos, reviewed syllabi, and examined ratings and reviews on Class Central. Ultimately, we combined data analysis with our expert judgment to curate these recommendations. We believe these courses will equip you with the essential skills and knowledge to excel in Google Ads for your business.
