Greystar’s Learning and Development (L&D) team has revolutionized the Dale Carnegie Winning with Relationship Selling certification, reducing the typical eight-week program to a streamlined six weeks.
Since its inception in 2020, one-third of Greystar’s sales force has completed this specialized Dale Carnegie course, strategically designed to elevate skills and minimize workforce turnover.
Bespoke Program Insights
Tailored by Greystar’s L&D experts and certified through Dale Carnegie, the Winning with Relationship Selling program offers flexible, cost-effective opportunities. By adjusting the program specifically for the real estate sector, the L&D team ensures completion within six weeks rather than the traditional eight.
Efficient templates and processes were developed, alongside a drip campaign to maintain engagement and interest. Held five times annually, each of the series features virtual sessions conducted over six weeks. Each cohort, containing around 35 participants, allows for focused learning and practical, coachable experiences through two-hour online sessions.
The curriculum fosters mastery in:
- Building confidence
- Establishing credibility
- Effective listening
- Enhanced communication
- Nurturing long-term customer loyalty
This prestigious program invites participation from Greystar’s leasing experts, managers, and seasoned sales consultants with four months or more in their role, following other sales-focused training. Senior leaders nominate participants to commend their growth and allegiance, rewarding them with a certification and a signature block for resumes. Graduates are encouraged to advocate for learning through mentorship within the organization.
Outcomes
The program’s popularity has surged, with enrolments reaching capacity within just 24 hours. Notably, participants who completed the course exhibit a turnover rate of just 3 percent, compared to 5.8 percent among those who did not partake.
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