Exciting changes were on the horizon at my workplace for four years, signaling a major transformation in the home improvement industry. The company was gearing up to revolutionize the consumer journey when it came to shopping for flooring in brick-and-mortar stores.
Known as “Retail 2.0”, this transformation involved completely revamping the selling system, introducing digital assets, and redesigning showroom floor plans to provide consumers with a whole new experience.
With nearly 900 retail stores set to adopt the new showroom by Spring 2024, my team at CCA Global University faced the challenge of designing an efficient training process for the extensive new system and delivering it to multiple stores within a short timeframe.
Instead of seeing this as an obstacle, our team saw it as an opportunity to excel. We designed a comprehensive training program specifically to accelerate the onboarding process of the Retail 2.0 initiative.
We implemented a three-pronged approach that combined digital, virtual, and hands-on training techniques to ensure success:
Spinning Video Gold
Our “train the trainer” videos provided retailers with detailed guidance on the new system, ensuring easy comprehension and effective training.
Creating short, focused videos allowed our business partners to digest the information easily and at their own pace, leading to better retention and understanding.
Dropping An Off-Beat Training Kit
Interactive training kits were distributed to stores six weeks before the installation of Retail 2.0, engaging sales teams and generating excitement for the upcoming changes.
By incorporating interactive elements into the training kits, we ensured that team members were actively involved in the learning process, enhancing their understanding and buy-in.
Getting Into the Groove with Online Training
An online training course hosted on our Online University platform aligned with the physical floor plan of Retail 2.0, allowing employees to refresh their knowledge just before putting it into practice.
This approach enabled employees to access training materials at any time, reinforcing their understanding of Retail 2.0 features and preparing them for customer interactions.
Hitting the Right Notes with Ongoing Digital Support
Ongoing training tools, accessible through scannable QR codes, were provided to sales team members post-installation to ensure continuous learning and adaptation to changes.
By updating the content regularly and infusing it with engaging elements, we kept the training program fresh and exciting for team members, encouraging consistent participation.
As Retail 2.0 continues to evolve, we remain committed to fine-tuning our training program and providing our team members with the latest updates and information in real-time.
Our digital assets enable us to deliver timely training content and ensure that our salespeople are always ahead of the curve when it comes to product knowledge and customer interactions.
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